These days, getting high search engine ranking is the goal of almost every website. So, the link popularity is very important as it helps to improve you gain high ranking. Link popularity refers to the total number of external sites that link to yours. Gaining quality links from high ranking sites play a crucial role to make your site popular in the search engine and achieve the desired ranking.
This is the time when search giants like Google attach great importance to link popularity of your website. Hence, finding high ranking sites and then linking them to your own site will surely increase your site ranking in Google.
Here are few tips on how to increase the link popularity of your website:
1-Listing the site in search engine directories- The first and foremost thing that your need to do is that get your website listed in the human edited search engine directories of ODP (Open Directory Project – dmoz.org) and Yahoo (yahoo.com). Your listing in these sites will give your site high ranking in other search engines as well. However, this process of listing may be time consuming. So it is better that you get much faster links from search specific search engine directories, if you want to save time.
2-High quality content- It is rightly said that a content is the king. Without a good content, it is not possible to gain high ranking for your website. People naturally visit your site if it is having quality content with well-placed keywords. One of ways to achieve this is that you write and publish your own articles with the proper links at the end of each article.
3- Writing testimonial- There is no doubt that writing reviews of someone’s products or website also increases the ranking and popularity of your site. In the testimonial, include the benefits that you got by visiting one’s website. If the person for whom you have written the testimony, want your testimonial his site, will link back to your site
4- Requesting links from other popular sites- Gain quality links from other popular websites and include them in your site along with content you write for your website. This will increase the traffic to your website and thus you will be able to gain high ranking.
So these are some tried and tasted steps to improve the link popularity of your site. These steps will definitely help you achieve good ranking in the search engines.